CRM MVP

Linked buyer

A link from the opportunity to the person it is being sold to.

Why it matters

A link to the organisation alone does not satisfy it. Organisations do not sign things, people do. This is the floor for selling to consumers as much as to businesses.

You know an opportunity exists but not who it is with. There is nobody to call, correspondence cannot be tied to the sale, and anything sold to an individual rather than to a company cannot be represented at all.

How we test it

In full where the vendor ships a link to the person. In part where the buyer creates it, or where the link reaches only the organisation. Not at all where the opportunity cannot be linked to a person.

Which platforms have this capability?

Capsule CRM

Verdict
Yes
Status
Verified
Evidence

The required party attribute is the main contact, and additional parties can be linked.

Source

Close

Verdict
Yes
Status
Verified
Evidence

Contact ships on the opportunity, linking it to a contact on the parent lead.

Source

Keap

Verdict
Yes
Status
Verified
Evidence

A contact must be selected when creating a deal, and the deal has a primary contact.

Source

Copper

Verdict
Yes
Status
Verified
Evidence

primary_contact_id is a required link to a Person, alongside the separate company_id.

Source

Microsoft Dynamics 365 Sales

Verdict
Yes
Status
Verified
Evidence

Customerid targets an account or a contact, and parentcontactid ships as a contact lookup.

Source

Attio

Verdict
Yes
Status
Verified
Evidence

Associated people is a shipped record reference, separate from Associated company.

Source

Streak

Verdict
Yes
Status
Verified
Evidence

Contacts and Organisations is a default column linking a box to people as well as companies.

Source