Our Story

HowToUseACRM.com was created by three colleagues turned friends to answer a simple question: what is the simplest sales setup most small businesses actually need?

The answer became the MVP Blueprint, which defines the objects, fields, roles, rules, and behaviors a sales team needs from Day 1. Our three consulting firms combine deep expertise in marketing, sales operations, accounting, and business systems to implement it in as little as one week or extend your CRM with deeper integrations into your existing systems.

Click a consulting firm below to view its profile and areas of expertise.

Gareth Poley

Fractional CMO

PIPEDRIVE PARTNER

Digital Dynamics®

Bio

Gareth Poley is the solution for ambitious brands that need to feed their CRM with a reliable lead generation strategy. Fluent in both executive and technical language, he works across leadership and delivery teams to simplify complex problems to turn website visitors into consistent, measurable conversions.

IMPLEMENTATION EXPERIENCE SINCE

2014

CORE COMMERCIAL DOMAINS

Marketing Strategy · Fractional Marketing Leadership · Digital Marketing · CRM Architecture & Implementation · Brand & Customer Experience · Marketing Automation & Analytics · Product Management

KEY INDUSTRIES

Construction & Trades · Franchise Networks · Technology · Sustainability · Professional Services

INTERNATIONAL EXPERIENCE

Africa · Asia · Oceania

LANGUAGES

English · Afrikaans

Key Achievements

Implemented CRM systems for businesses across New Zealand and international markets since 2014.
Delivered award-winning marketing work, including the TVNZ Transformational Marketing Award and multiple marketing-effectiveness awards across web and advertising.
Led integrated marketing strategy and execution across CRM, digital advertising, product management, user experience and brand development for global brands and franchise networks.

Contact

Ready to connect your CRM with a clearer, more accountable marketing strategy? Start the conversation with Digital Dynamics®.

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